Southern Florist Rebranding

I created this project for the new owners of Southern Florist in Collins, Mississippi, who wanted a more modern look and feel to the overall brand. For this rebrand, I wanted to bring in brighter colors to mimic the flowers they would be selling and use a simple, serif typeface that wouldn’t get lost in the colors and patterns.

I created new primary, secondary, and tertiary logos along with a series of brand patterns. I also created a new business card for Southern florist using these elements and an open house poster.